Growth marketing for B2B exhibitions, trade shows & summits
Full halls.The right people in them.
StegLabs brings in the exhibitors, buyers, delegates and sponsors your event is built for. Strategy, media, film and data from one team, across the Middle East, Africa, Asia and Europe.
Trusted by the teams behind
Who we are
Exhibitions and summits are won long before the doors open. We plan back from your show date and run every audience your event needs, from exhibitors and sponsors to buyers and delegates, as its own campaign in its own market.
Built only for B2B events
Trade shows, exhibitions, conferences and summits. No festivals, no consumer launches. That focus is how we got good at this.
One team, start to finish
Strategy, media buying, film, CRM and audience data under one roof, so nothing gets lost between agencies.
Planned market by market
Riyadh, Cairo, Lagos and Frankfurt don’t behave alike. Each market gets its own channels, timing and budget.
What we do
Six ways we grow your event.
Use one, or let us run the full programme. Every service is planned around your show date and your sales targets.
All servicesSelected work
Trusted by the organisers behind the region’s major shows.
International exhibitions, regional summits and growing conference brands. Here’s one we can talk about in detail.
How we plan
Your show date is fixed. We plan backwards from it.
Pick your show date to see when each phase should begin, and where you are today.
Our method
The Quad Core Optimisation Method.
Four disciplines that work as one system. Each one makes the other three stronger.
Where we work
Based in Dubai. Planned market by market.
Channels, learning time and audience habits change from one market to the next. Pick a market to see how the plan changes.
Free tool
Is your event on pace?
Four numbers, sixty seconds. See where registrations should be today, and where they’ll land if nothing changes.
Why StegLabs
Why organisers choose to work with us.
Insights
Field notes for event marketers.
Practical notes from inside B2B event campaigns. Short, specific and written by the people running them.
All insightsFAQ
Questions organisers ask us.
Something else on your mind? A 30-minute call is the quickest way to get an answer.
Your next edition
Your show date won’t move. Your results can.
Start with a free growth audit or a 30-minute call. Either way, you’ll leave with a clearer plan for your next event.